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GreyStuff - success in Marketing Services
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  • Case Study

    Lead consultant to a European (Nordic) marketing services company jointly owned between 3 large US-based advertising agencies.  The aim was to create and deliver a world-leading contact centre capable of supporting concurrent outbound and inbound call services using as much process automation and technical efficiency as possible.

    Over a period of four years the company won the prestigious Max Marketing award for the most advanced and best service bureau in Norway and the Nordics.

    The company serviced Telco, Insurance, Finance, Banking and other types of clients all on the same system using the same software.  It was managed by a small team trained in the technology and enabled fast set up and execution of client campaigns and services. Typically in less than half a day.

    GreyStuff was instrumental in design and specification of the solution as well as providing the company with the detailed concepts of CRM (Customer relationship management) and the necessary methodology to provide the award winning service.

     

  • Benefits

Stuff!

"The supply chain is everything."
Sir Philip Green, Arcadia

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